PW - 3.What have you learned from your audience feedback?

How did audience research inform your concept development?

In order for our work to be up to a very good standard, we needed to undertake research into our audience. We could have done this in many ways, either using surveys, interviews, questionnaires or focus groups. We chose to use a focus group for our audience research as we felt we would gather the best information this way.

We used these headings for our audience research when we asked the audience to comment:
-Mood
-Narrative
-Costume
-Props and...
-Characters.

Here are the graphs we made to organise our findings from the audience research:











As you can see from comparing our music video to these audience research graphs, we have taken ideas from our audience research and incorporated them into our own music video. This way, we are pleasing our audience and producing exactly what they would expect, or would like to see in this Jamie T track as a music video.