JB - 4.How did you use media technologies in the construction and research, planning and evaluation stages?

Premiere Elements 3.0
This is where we edited the footage we had captured, this is where we created some post-production effects for our videos we were not capable of doing on shoot. These were some of the techniques which we able to create for our video.


Sped Up Shot

This involved me standing still within Waterloo Station for around 10 minutes whilst people walked past me, after the shoot whilst we were editing we used the time stretch effect and increased the speed of the shot by around 4,000. This was all reliant on how still I stood whilst it was being shot as this was meant to connote time passing, this shot however looked very effective and was a strong establishing shot to begin the video.

Stop Motion

This is very time consuming and needed a lot of patience to do, this consisted of stills that we took of objects such as my shoes which appear to look like they are tying themselves up and a zip zipping itself up, we produced these stills of around 50 shots and then joined these together in the time line in a chronological sequence to create the effect that they look like they are tying themselves up, however we had to evenly split the time stretch to make it look sharp.





8 Point Garbage Matte

To bide some time in the narrative whilst I am performing some lyrics we wanted to find a way of making the background freeze in time, we decided the best way was the 8 point garbage matte, to create this technique I took a freeze frame of Paul where we wanted him to freeze and then on top of the moving shot we put the freeze frame, the 8 point garbage matte then is able to cut Paul out using the points as anchors and placing it over him standing still in the moving frames, one problem we had overcome is the fact that the lighting slightly changes in the background every so often compared to the freeze frame, so with the freeze frame we made key anchor points and then fiddled with the contrast, brightness and saturation so it looks the same as the background.

Contrast, Saturation, Hue and brightness Settings



Throughout our video we changed the brightness, some shots we found ended up to be too dark, or too bright, such as the shot with the police fairy, the police fairy did not stand out enough to our liking as the pavement was too bright, so we changed the brightness which made the pavement darker and then the natural lighting frames what we want the audience to focus on better.

Animatic


During our planning we created a story board for initial ideas of our music video, when tranisitons will occur, how long and what shots will be where and just a plan of where the narrative will fit with illustrative shots we would like to put in. An animatic is a good way in which we can interactively watch it with the backing music and have a clearer idea about what shots we need to take when we plan a filming day and can refer back to it, quite a lot of our ideas changed from the animatics for various reasons, however the basic outline stayed the same from the storyboard, some even stayed the same.








Digipak and Advertisement

To create our ancillary texts we used a still shot from our music video to be the front cover due to it being a shot with nice framing and good lighting, forming a silhouette, we used the same picture and advert. The pictures in the inside were found, however I will explain how we manipulated the photos to look how they do in the section about photoshop.

Adobe Photoshop

In adobe photoshop we manipulated the front cover of the front cover by changing the contrast, as we took it from a screen shot of the music video it had some rough edges from the pixels movement, so what we did was put a water color effect filter on which then smudges all edges, eliminating the rough edges and also making the silhouette of me stand out even greater.

From the inside covers we wanted to give it a brighter feeling to the digipak as the majority of Jamie T's music is upbeat and the mood is cheerful, this meant that we manipulated the photos by increasing the brightness and contrast.

The font was created by newspaper cuttings I cut out and then scanned in, using a scanner. I then imported these to a Photoshop document and then we cut them out individually and the placed them in the areas we want the text on the front cover, the gave it a good amateur feel towards the front cover, reinforcing the conventions of the indy genre, we also changed the colour of some of the letters as using the paint bucket tool and selecting only certain areas.