The main media technology we used in the construction, research, planning and evaluation stages of our coursework was our blog which was hosted by www.blogger.com. This website proved to be a very simple and easy to use site which suited all our needs to produce this music video. It acted as an e-portfolio which allowed us to comment on each others pieces of work and work together collaboratively as a group which benefited our coursework greatly as we were able to plan our construction without difficulty as the posts we made on the blog were read by one another and acknowledged.
Research stage –
In the research stage of our music video production, we used media technologies the most in all of our work. This was because we undertook a lot of research into the music industry which included such research projects such as music video analysis (where we analysed similar genre music videos) technical analysis (where we analysed the camera shot types, lighting, mise-en-scene and editing of similar genre music videos.) For these music videos we used Youtube and simply embedded the video into the blog and commented accordingly. This made the blog into what was almost a collection of music videos and ideas which we could frequently refer to throughout our project to remind ourselves of any ideas we had or for inspiration for new ideas.
Throughout the research stage of our music video production, we continually looked at similar music videos, digipak and magazine advertisement designs and styles which further helped us to keep focused on the task and remember what it was exactly we were constructing.
Planning stage –
In the planning stage, this was where we planned shoots, constructed the animatic and drew out storyboards. For each shoot we did, I posted on the blog details of ‘Planning Of Filming’ which consisted of specific details on where the locations were, what we were to film and any other details such as mise-en-scene and lighting. It was very helpful to comment on these planned film shoots as it saved time on the shoot because we could think ahead about any problems we may face so it gave us plenty of time to plan ahead.
Construction stage –
In the construction stage, there was not a great deal of media technologies used on the blog as this stage was more focused on the actual filming of the music video. The only posts that were made were of the ‘Evaluation of Filming’ which took place after every shoot. In this evaluation of filming I evaluated on how well the shoots went and if there were any problems including how we overcame them.
Evaluation stage -
The evaluation stage is where we posted our final versions of the music video, digipak and magazine advertisement which included comments on how they were produced.
How we used Youtube -
We used Youtube as the main media showcase site for our coursework. We collected our example music videos from Youtube and embedded them into our blog. We then submitted our final version of our finished music video onto Youtube.
To Conclude, I think that we used a good amount of media technologies such as embedded files, graphs, surveys, and our blog to show our work.
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