As I have previously analysed ‘The Streets’ album cover from the album ‘The Hardest Way To Make An Easy Living’ I then analysed a magazine advertisement of ‘The Streets’. This advertisement is in a copy of NME and is advertising one of the artists tours. This also advertises their whole brand image too. The visual techniques used in this advertisement are very effective as they make the advert stand out on the page.
First of all, the iconic cigarette lighter has been used once again in the advert, this lighter was used in the album cover as well. This image has become their logo or iconic image in which their fans can relate to them. It also allows people to recognize the artist almost immediately as soon as they see it, for example, if people saw the cigarette lighter like that on a page they would immediately think of ‘The Streets because that is their iconic image.
Dyer’s paradox is related to this kind of brand image, the album cover and the advertisement both look quite ordinary and amateur which shows they are very relaxed but clever because their music and their style is so strong that it does not need glamorous advertisements. The text is quite predominant on the advertisement and is supposed to be bold. This is because the background is black and so is very dark therefore the text needs to be bright to catch the reader’s attention. The same colour is used throughout the advertisement too; it is a strong neon blue colour which also helps the advertisement text to stand out.
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