PW - Digipack Idea

Whilst producing our own digipack I have been looking at other digipacks in the same genre of our artist. This is the album 'A Grand Don't Come For Free' by 'The Streets'.



As you can see, the album cover is very simplistic which involves one image. The image is of a bus stop shelter in a very urban location. The reader can see that it is urban because there the bus stop is damaged and it has graffiti on it. The artist is seen to one side of the bus shelter leaning up against the window, this shows that he could possibly be lonely or bored, either with waiting or other issues he has. The font used is also very simple, the name of the band 'The Streets' is layered onto its iconic cigarette lighter which shows that the artist is rebellious and youthful as smoking is often stereotyped to the youth.

I think that this digipak is good because it is in an urban location, which is what we will try to achieve when constructing our digipak and magazine advertisement.

PW - Digipack and Magazine Advertisement Rough Draft 1

Here is the rough draft of our digipack.

PW - Filming #5 Evaluation

Filming production log-

This shoot took place on 25/11/2009.

We went to the girls house in Brasted for this shoot as we thought the location was good.

It took a long time to shoot because after filming our intended shots we tried some stop-motion animation shots which we will try to incorporate into our music video.

This shoot was the filming when all three characters in the narrative are used. Therefore it had to take careful planning of the shots as all the cast were being used as actors.

Editing production log-

After capturing the footage and editing this shoot, we found that nearly all of the shots are useful. This shoot provided a lot of the narrative based shots which included some performance. We will put this footage into the music video to fill up the spaces between the performance based shots.

PW - Advertisement for magazine ideas

Here is a magazine advertisement ideas which I have created as part of a rough initial idea of what we want to use.

PW - Digipak ideas

Here are some digipack ideas which I have created as part of a rough initial idea of what we want to use.

PW - Planning Of Filming #5

Here is the plan of the fifth filming shoot which will take place on 25/11/2009.

Filming #5-

Location - Brasted.
Date - 25/11/2009.

This film shoot will take around an hour to shoot as we have around 30 seconds left of footage to capture.

Location reccie-
We will be filming from the girls house at this shoot. It is a suitable house which we are pleased with for the filming of our music video.

Planning camera techniques-
There will be a number of different shots in this shoot. We will try to film many close ups, mid shots and long shots. We will also try to involve movement to create a good effect.

This shoot will mainly focus on narrative based shots rather than performance based shots.

Planning mise-en-scene-
Joe will be wearing his Jamie T costume which he wore in previous shoots. The second character (the girl) will also be wearing her same costume so to keep the continuity right. Our third character of a man will be wearing a vest top, tracksuit bottoms and several jewellery chains. This will make him appear rough and scary.

A call sheet has also been given to all cast and members in this group.

PW - Filming #4 Evaluation

Filming production log-

This shoot took place on 15/11/2009.

We went to Joe's House and outside Joe's house which is in Westerham.

This shoot was also a very successful shoot as we managed to shoot a lot of the footage that we planned to. The weather conditions were good as it was a bright day with little rain therefore we could shoot outside shots.


Editing production log-

When editing this footage, we could see that a lot of the shots we took we did not need. This was because we shot too much footage so that we could choose which ones were the best shots.

This shoot went very well and we managed to capture a lot of footage that we will include in our music video.

This footage provided many of the close ups and performance shots we will use in our music video.

JB - Music Video Idea

I Can Transform Ya - Chris Brown Ft. Lil Wayne, Swiss Beats.

I like this video due to the high amount of intertexuality, examples, are the whole topic of the song is related to the film Transformers, there are such instances in the graphics where people are changed to bikes, cars and fire trucks. There is also time shwen they are dressed up as characters from the Matrix, and the background as well is very blank inferencing the Matrix again. The dance moves as well are very much influenced by Michael Jackson, sich as the anti gravity lean. Also the post production sound effects on the voice through auto tune is very much like artists such as T- Pain and when Kanye West went through the Auto-Tune phase.

PW - Planning Of Filming #4

Here is the plan of the fourth filming shoot which will take place on 15/11/2009.

Filming #4-

Location - Joe's house, Westerham.
Date - 15/11/2009.

This film shoot will be similar to our second shoot in that it will be a long task taking several hours.

Location reccie-
We went to Joe's house previously and saw that it was a good location for this shoot. Also, we have walked around the town of Westerham to see how easy it was to film there.

Planning camera techniques-
There will be a number of different shots in this shoot. We will try to film many close ups, mid shots and long shots. Along with movement involved to create a good effect.

We will also try to film many of our performance shots on this shoot.

Planning mise-en-scene-
Joe will be wearing his Jamie T costume which he wore in previous shoots. The second character (the girl) will also be wearing her same costume so to keep the continuity.

A call sheet has also been given to all cast and members in this group.

JB - Digipack Idea

This is a basic idea of the music video, if it is used it needs to be re sized to what a digipack size is. This is a good picture to use as there is a nice silhouette from the lighting coming from behind me, also there is the iconic image of the millennium eye there which could conform to the conventions of the genre, the font as well looks very amateuristic and could be a motif of Jamie T. This is just a general idea and some changes would need to be made, such as improving the quality of the resolution and changing the font of the words Castro Dies.

PW - Music Video Idea

Continually throughout the production of our own music video. I have watched many other music videos so to keep track of what we are essentially aiming to produce. This is so we do not go off track of the whole music video idea and the purposes of it.

The music video 'Dont Mug Yourself' by The Streets is a very lo - fi and low budgeted video which uses simple techniques and styles.

In this music video I especially noticed and liked two different things. One was at the time 0:20 - 0:30 where the lead singer is seen pouring salt onto the table. However when the camera changes shot and pans out it shows that the salt has been layed out in such a way that it resembles the outline of a woman which would have been drawn out by an artist. This helps the reader to understand what the singer is thinking in his head which gives a bit of information away other than the lyrics. However, the image is spoilt when the waitress brings over two plates of full english breakfasts and puts it ontop of the salt. This action could be conveyed into many different ideas, one that is that he is more interested in other things than women which is why the image is covered up.

The second thing I liked about this music video is the use of stop motion. At the time 1:33 - 1:37 the lead singer is seen drinking a pint of beer in long shot. He then puts the glass down on the table and as soon as it hits the table the beer is seen quickly decrease as if it is being drunk but not moved. This insinuates that he is a heavy drinker in the video and that he has no problem in drinking large amounts of alcohol. This could be conveyed as him being rebellious or not caring about his well being.

Here is the music video 'Dont Mug Yourself' by The Streets:

PW - Filming #3 Evaluation

Filming production log-

This filming shoot was planned to take place on 13/11/2009. However as we had time in the lesson on 12/11/2009 we decided to shoot the footage then.

This shoot took around 20 minutes to film. It was very successful and even though we only needed around 5 seconds footage it took this long because we wanted everything in the shot to be right including all the mise-en-scene.

Editing Production Log-

When we went back and captured the footage we were very pleased with what we had shot because it fit into the music video very well.

Overall this shoot was a very short shoot but it was successful.

PW -Planning of filming #3

Once again I am planning ahead our filming shoot which will take place on 13/11/2009.

Filming #3 -

Location - School media department kitchen
Date - 13/11/2009

This film shoot will be a very short activity which will probably take around 10-30 minutes.

Location reccie-
We have chosen to film in this kitchen area because it will give us a good shot for our music video. The lighting is good and the mise-en-scene in the frame is just what we were looking for.

Planning camera techniques-
We will shoot this shot in medium shot with no camera movement. This is so we can easily see his arms holding the cups and the expression on his face can easily be seen too. There will be no need for the shot to be shot in handicam so we will use a tripod as well to keep the shot steady.

Planning mise-en-scene
There will be kitchen utensils and tools out such as cups, kettles and washbasins which we want to keep in the shot to make it look more authentic.

Joe will be wearing his suit, however he will not be wearing a tie. He will be wearing his new era cap which is quite ironic because a normal office worker would not be wearing a new era cap at work as it is quite casual attire.

We are filming this because it will fit well into the lyrics. Where Jamie T sings 'I'll end up working for the BBC as a runner' we are going to film Joe looking bored and fed up at work. He will also have cups in his hand as if he is looking busy.

A call sheet has also been given to all cast and members in this group.

PW - Digipack initial ideas

As part of our music video production we are producing a digipack for our album. This will include the album cover and any other promotional images which will become part of the digipack for the album.

Here are some images which I have created to become part of our digipack. These are only inital ideas and therefore not the finished article because a lot more time will be put into the digipack production to make it look neat and complete.

PW - Institutional Context

What is the procedure for making a music video?

1.The artist first of all produces an album with the record label and shows it to the record company. The artist and the management of the record label decide what they would like to be released as a single and therefore have a music video. The record company then provides the artist with an advance of money which covers the cost of the production. The record company also employ people to work with the artist i.e. a video commissioner.
2.The video commissioner then creates a brief for the music video which includes the budget, the deadline and other details which is then sent to the potential directors.
3.If any directors are interested, they make a proposal which contains their individual ideas on what they think the music video should look like.
4.The video commissioner then chooses their favourite idea and they have a meeting with the artist where the chosen director discusses further about what the music video should be. This is where budgets and deadlines are agreed.
5.The director also has discussions with the artist and the record label to agree on what the music video should look like and what kind of image it should portray.
6.The director then produces his idea as soon as possible and provides storyboards for the whole music video.
7.Several teams are employed such as: the production designer, choreographer, production manager, production assistant, stylists and camera crew.
8.The sets are then built and the shoot begins.
9.Once the shoot is completed, the film is transferred to the editing production team who spend a few days creating a rough cut.
10.The rough cut is shown to the label, artist and record company and they then provide feedback to the editor on what they would like improved, changed or altered.
11.Once the changes are agreed the finished product is given to the record label to sell to TV. This is where the money is made but before the artist makes any money the record label has to pay back the money it has paid in advance for the production.

PW - Music Video Idea

Whilst planning and constructing this music video, I have also looked at many other music videos in the same genre but also other genres because it helps us to create our own music video at the best quality possible.

I looked at the video 'Against Alls Odds' by Kano who is a British Uk hip hop artist who is relatively similar to Jamie T. In this video, he is seen set back in the 1980's as a singer in a bar. There was one specific shot in this video which impressed me especially. It was at the time of 1.18 to 1.23 that the camera is in long shot of Kano, then it zooms in slow motion until he is in a close up shot where the slow motion stops and the action is sped up. This creates a very distinctive and creative shot which only lasts a few seconds but looks very good. I think that using this idea in our music video would create a very good look and style to it.

Here is the music video 'Against All Odds' By Kano:

PW - Filming #2 Evaluation

Filming production log-

This was our first main shoot which took place on 09/11/2009. We went to London where we shot most of our shots at southbank which is around the area of Waterloo train station. Southbank is quite an urban area with many graffiti walls, market stalls and buskers performing on the streets.

This shoot was very successful as we managed to shoot a large percentage of the footage. We were also lucky with the weather conditions as it was calm and did not rain.

One problem we had was when we got to London, we set up the camera but the batterys provided to us were not charged and therefore had no power. We overcame this problem by going into a cafe and charging the camera in there, however it reduced the time we had to shoot so we may have to go back to london to film more footage.

Editing production log-

We found that after looking through a lot of the footage from this shoot that we had a problem. In many of the shots there were members of the public either in the way or looking into the camera, this made some of the footage useless. However, whilst filming the shots we had planned ahead and filmed more footage than we needed to so that any shots that were spoilt we shot again until they were correct.

To conclude our second shoot, i think that we shot some very good footage which we believe were in ideal locations.

JB - Music Video Idea

I like the effect on this when they rewind the video to give the effect that leaves are falling upwards and the overall way they use the shaking of the camera to coincide well with the music.

JB - Digipack And Advertisement Mock Up

The digipack which I have designed is a simplistic cover, the image depicted on the cover is a photograph of someone under artificial lighting, i.e streetlight and with bad weather, however in contradiction there will holiday items connoting the dream of going on holiday, however being stuck in England, which is the purpose of the Jamie T song, the newspaper cut outs for the title name is due to the fact of wanting to keep it amateur and in his start motif as very scruffy and not too much of a professional style.

The advertisement follows the same idea, there are palm trees and lamppost covering the rule of thirds and the largest font is his name, then it follows a dominant reading path along the page, until it gets to the release date, the advert it would run in would probably be NME as this specialises predominantly in indie style music, it will be a half page advert underneath a article as the audience will take more of a focused view of that page and the are more likely to notice this then if they are just flicking through, ignoring full page advertisements.

JB - Filming #1 Evaluation

Whether was permitting this filming at my house as a lot of it appears outside, unfortuneatly the weather and wet ground stopped us from creating a bonfire needed for our shots, however all the interior shots have been completed from my house and we have also experimented with different shots which are not in the storyboard, just incase we want to adapt it.